Background

Online firearms merchants must ship only to licensees approved by the ATF in order to ensure compliance with identity checks. There is a limited list of them that is updated daily. Razoyo decided to address this challenge by creating a service that allows merchants to restrict shipment of firearms to authorized dealers for pick up.

Opportunity

The system needs to be extremely fast, reliable and easy to use in order to avoid the creation of friction in the checkout process. Self-serve installation was also a critical success factor along with automated billing.

Solution

Using a design-thinking approach, Razoyo developed user experience requirements for customers (check out) and merchants (admin panel). We applied our Elixir stack and integrated Braintree for subscription payments, developed a self-service installation process for BigCommerce and used a number of Google tools including Google Maps, Google Big Table and Google Firebase authentication.

Results

Within the first six months of launch, AutomaticFFL became the de facto standard for gun merchants on the BigCommerce platform. Because of the umbrella application design, Razoyo has the capability to create many SaaS services for the ecommerce industry.